Sessions - Day 1

Wednesday, February 24, 2010

Vegetables | Berries | Farming in the Future | Grapes | Direct Farm Sales
Tender Fruit | Farmers' Markets | Uncorked Winery | Apple Scab Workshop

Click here for Sessions Day 2.
Click here for Sessions Overview Page.

Sessions and speakers subject to change.

Vegetable Session • Room 201

Chair: Janice LeBoeuf, OMAFRA

9:30 a.m.
Management of Clubroot
Dr. Mary Ruth McDonald, University of Guelph

10:00 a.m.
Herbicide Resistance in Ontario
Dr. François Tardif, University of Guelph

10:30 a.m.
Harvest rot of cucurbit crops
Elaine Roddy, OMAFRA

11:00 a.m.
Managing nematodes in vegetable crops
Guy Bélair, AAFC-QC

2:00 p.m.
Starter Fertilizers for Vegetables
John Zandstra, University of Guelph

2:30 p.m.
Optimizing phosphorus in vegetable production
Donna Speranzini, OMAFRA

3:00 p.m.
Insecticide Update – New modes of action
Cheryl Trueman, University of Guelph

3:30 p.m.
Drift vs Coverage
Helmut Spieser, OMAFRA

Berry Session • Room 202

Chair: Pam Fisher, OMAFRA

9:30 a.m.
Dealing with the Media in Difficult Times
Kevin Schooley, OBGA

10:00 a.m.
The Evolution of Cane Management in Raspberries
Dr. Jean-Pierre Privé, AAFC-NB

10:30 a.m.
Day Neutral Strawberries In and Out of Tunnels
Becky Hughes, University of Guelph

11:00 a.m.
Growing Blueberries on Marginal Soils
Mark Sweeney, BC Ministry of Agriculture and Lands

11:30 a.m.
New Products for Berry Growers
Industry Representatives

2:00 p.m.
Organic Berries: A Conventional Future?
Graham Moore, Farm Advisory Services Team Ltd., United Kingdom

2:30 p.m.
Small Farm, Big Ideas
Sue Hilborn, Red Barn Berries, Woodstock

3:00 p.m.
Management Options for Black Root Rot
Dr. Annemiek Schilder, Michigan State University

3:30 p.m.
Cyclamen Mite Management
Pam Fisher, OMAFRA

Farming in the Future • Room 203

Chair: Elin Gwyn, OMAFRA

9:30 a.m.
A Greener Revolution: An Argument for Vertical Farming
Gordon Graff, University of Waterloo

10:00 a.m.
Toward Intelligent, Automated Specialty Crops Poduction: the Comprehensive Automation for Specialty Crops initiative
Dr. Marcel Bergerman, Carnegie Mellon University, PA

10:30 a.m.
Canada’s emerging food culture and the future of farming
Dr. Rene Van Acker, Associate Dean, University of Guelph

Grapes • Room 203

Chair: Kevin Ker, KCMS Consulting

2:00 p.m.
Growing Forward Business Development for Farm Businesses Program: Helping you reach your business goal
Anne Marie Diotte, OMAFRA

2:30 p.m.
Improving the connection between grape producers and local consumers for competitive advantage
Martin Gooch, George Morris Centre

3:00 p.m.
Wind Machines: Best Management Practices and Next Steps for Research
Kevin Ker, KCMS Applied Research and Consulting
Hugh Fraser, OMAFRA

3:30 p.m.
Contracts between growers and processors
Sack, Goldblatt and Mitchell, L.L.P

Direct Farm Sales • Room 204

Chair: Amy Strom, Strom’s Farm, Guelph, Ont.

9:30 a.m.
Riding the wave to success
John Stanley, Australia

10:30 a.m.
Using the OFFMA web site to its full potential
Cara Epp, Faye Clack Communications

11:00 a.m.
Making lemonade with apples
Paul Moyer, Moyers Farm, Vineland Station, Ont.

11:30 a.m.
OFFMA Annual General Meeting

Chair: Jesse Lauzon, Springridge Farm, Milton, Ont.

2:00 p.m.
Marketing with Social Media
Andrew Campbell, Farms.com

2:30 p.m.
Monforte Dairy Company: The promise of cheese
Ruth Klahsen, Monforte Dairy Company, Stratford, Ont.

3:00 p.m.
Pricing for profit
Bob Cobbledick, Grimsby, Ont.

3:30 p.m.
Outhouses and customers: What’s the connection?
Panel discussion moderated by John Stanley
Everdale Representative, Hillsbourgh, Ont.

Tender Fruit • Room 215

Chair: Ken Slingerland, OMAFRA

9:30 a.m.
Experience with new fresh market peach varieties in Michigan
Dr. Bill Shane, SW Michigan Research and Extension Center

10:00 a.m.
Foodland Ontario’s Peach Promotion
Barb Smith, OMAFRA

10:30 a.m.
Improving the connection between tender fruit producers and local consumers for competitive advantage
Martin Gooch, George Morris Centre

11:00 a.m.
Local commercial trials and international experience using SmartFresh on pears
Dr. Jennifer DeEll, OMAFRA and Welcome Sauer, AgroFresh Inc.

Chair: Dr. Wendy McFadden-Smith

2:00 p.m.
Prunus cultivars at University of Guelph
Dr. Jay Subramanian, University of Guelph

2:30 p.m.
Peach disease management in Michigan
Dr. Bill Shane, SW Michigan Research and Extension Center

3:00 p.m.
Growing Forward Business Development for Farm Businesses Program: Helping you reach your business goal
Anne Marie Diotte, OMAFRA

3:30 p.m.
Marketing California Peaches: The peach and the chain saw
Harold McClarty, McClarty Farms, California

Farmers' Markets • Room 216

Chair: Philip Powell, FMO, Ottawa, Ont.

9:30 a.m.
Foodland Ontario 2009 Research
Denise Zaborowski, OMAFRA

10:00 a.m.
Ontario Market Investment Fund
Jane Widdecombe, OMAFRA

10:30 a.m.
MyPick™ Verified Local Farmer™ panel
Peter Bosman, Lincoln Line Orchards, Smithville, Ont.
Caroll Collins, Collins Farm Produce, Puslinch, Ont.
Bob Cobbledick, Consultant, Grimsby, Ont.
Bozidar Toic, Bosco Farms, Waterford, Ont.
Joy Westelaken, Empire Valley Farms, Wallacetown, Ont.

2:00 p.m.
Pricing at farmers’ markets
John Stanley, Australia

2:30 p.m.
FMO Annual General Meeting and decision on classes of FMO membership

Uncorked Winery • Room 217

Chair: Astrid Brummer, LCBO

9:30 a.m.
Wine - Consumer Trends
Pamela Lawson, LCBO

10:30 a.m.
The Commercial Evolution of a Cool Climate Region in Oregon; Argyle Winery’s experience
Allen Holstein, Argyle Winery, Oregon

11:15 a.m.
Marketing Strategy - Building the Whole Brand. A successful discipline to guide you in finding insight into
your target audience and developing your message
Brian Torsney, Play Advertising

Chair: Erin Panek, OMAFRA

2:00 p.m.
Amarone-style Wine Making: Why, how to, and challenges in Ontario climate
Len Crispino, The Foreign Affair Winery
Dave Hooper, Cave Spring Cellars

2:15 p.m.
Sparkling Wines – Explore the opportunity, challenges and styles
Dan Speck, Henry of Pelham Family Estate Winery
Ed Madronich, Flat Rock Cellars

3:15 p.m.
Yeasts and Enzymes
Sigrid Gertsen, Lallemande Inc.

Apple Scab Workshop • Room WH 324

Chair: Kathryn Carter, OMAFRA

9:30 a.m.
Apple Scab: What happened in 2009
Kathryn Carter and Margaret Appleby, OMAFRA

10:00 a.m.
Effective use of fungicides to manage apple scab
Margaret Appleby and Kathryn Carter, OMAFRA

10:30 a.m.
Apple scab fungicide resistance in the northeastern United States: The situation across the border
Dr. Kerik Cox, Cornell University

11:15 a.m.
To spray or not to spray - Calculating infection periods
Kathryn Carter, Margaret Appleby, Leslie Huffman, OMAFRA

2:00 p.m.
Reducing the inoculum in orchards: Sweeping the problem under the carpet: The ELIMINAE project
Dr. Vincent Philion, IRDA, QC

2:30 p.m.
Sanitation: a MUST program in high “scab-risk” orchards
Dr. William MacHardy, Professor Emeritus University of New Hampshire

3:00 p.m.
Round table discussions: Managing scab in 2010 - where do we go from here?
Moderator: Leslie Huffman, OMAFRA